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Apple’s Human Cost

January 27, 2012 by Andrea Lawlor

For those of you who haven’t heard, the tech giant was in some pretty hot water this week as a result of a scathing article in the New York Times that highlighted Apple’s involvement in deplorable worker conditions overseas. It’s lengthy, but worth a read: http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?pagewanted=1 I’ve seen quite a few Facebook posts regarding this article over the past couple of days so decided to dive into Sysomos to gather some insight into the Social Media impact. Surprisingly, mentions of […]

Categories: social media • Tags: Apple, facebook, New York Times, sentiment, social media, sysomos

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buzzgraph

Social Media & TV – The Golden Globes

January 16, 2012 by Andrea Lawlor

Social Media and TV are a hot item right now. Rightly so, as more and more companies are cracking the code on how these two mediums relate from an insights point of view. Check out companies like Networked Insights and Blufin Labs, wicked technology going on here. As a fun exercise, let’s take a huge television event like last nights Golden Globes. A simple search using our social media tools shows the most talked about people or topics as it […]

Categories: Uncategorized • Tags: Bluefin, Golden Globes, insights, Networked Insights, social media, technology, TV

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f8 fallout – what’s the deal with the new Facebook?

September 26, 2011 by Andrea Lawlor

So you may have noticed that the Social Media community is up in arms lately around all of the changes Facebook has been making to their platform. Well I’ve got news for you, folks. There’s more coming. And it’s going to change the way we use Facebook, big time. First up – Timeline. A complete overhaul of your Personal Profile, formatted as a scrapbook of your life on Facebook. Starting all the way from your birth date to now, Timeline […]

Categories: social media • Tags: facebook, open graph, social media, timeline

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RSS Jack Meyers Media Report

  • As Upfront Moves, Digital Waits for Newfront Payoff
  • Network TV Upfront Cost Inflation Forecast 2013/2014
  • METAMORPHOSIS: When "Change" is Not Enough
  • Digital Advertising and Marketing: $160B in 2020
  • Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
  • TV, Print, Radio Capturing 33% of Total Digital Ad Spend
  • What's the Fastest Growing Company in History?
  • Observations from AdTech and NAB. Metamorphosis?
  • Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
  • Lean In to the Third Wave of Women's Rights Activism

RSS Report on Business

  • China factory activity shrinks for first time in seven months
  • Boston Pizza rebounds after crash-and-burn expansion effort
  • Waiting for the deals to return
  • Pipelines’ struggles drives move to oil by rail
  • Tokyo market plummets more than 7%, drags down global stocks
  • Bargain-hunting consumers eating into sales receipts of retailers
  • Bulls will keep running, Canaccord analysts say
  • Tapping Quebec’s oil opportunity
  • Homeowners: Don’t be caught flat-footed when interest rates rise
  • SNC-Lavalin hit with rating downgrade

RSS Mashable

  • Kindle Fire HD and HD 8.9 Now Available for Pre-Order in 170 Countries May 23, 2013
    Amazon has made its Kindle Fire HD and Kindle Fire HD 8.9'' tablets available for pre-order in more than 170 countries So far, these devices were only available in the U.S., the UK, Germany, France, Spain, Italy and Japan. Now, they're available (almost) everywhere, with the shipping date being June 13 As for the pricing, the Kindle Fire HD co […]
    Stan Schroeder
  • Samsung Galaxy S4 Sales Hit 10 Million in 'Record' Time May 23, 2013
    Galaxy S4 sales have topped 10 million in "record" time, Samsung announced Thursday. Less than a month after its global release on April 27, Samsung's flagship smartphone surpassed 10 million units, according to a release. SEE ALSO: Samsung Galaxy S 4: Everything You Need To Know "The Galaxy S4 sets a new record for Samsung, generating sa […]
    Anita Li
  • Foursquare Debuts 'Super-Specific' Search Filters May 23, 2013
    Foursquare has refined its search capabilities to make it easier for users to look for particular venues. The location-based social network unveiled what it's calling "super-specific searches" for iOS and Android on Wednesday "With today's update ... Foursquare helps you find exactly what you want, whatever that may be," it anno […]
    Anita Li
  • New 'The Wolverine' Trailer Shows Hero Facing His Mortality May 23, 2013
    Another full-length trailer for The Wolverine has debuted online, and it shows our surly superhero facing his mortality. Posted to YouTube on Tuesday, the two-and-a-half-minute video features Hugh Jackman playing the title role, Wolverine's love interest Jean Grey (Famke Janssen), as well as villains Silver Samurai (Will Yun Lee) and Viper (Svetlana Kho […]
    Anita Li
  • 4 Ways to Find Your Brand’s Voice May 23, 2013
    Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.” In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with […]
    The Daily Muse
  • HP Thinks Giant Tablets Are a Good Idea May 23, 2013
    Windows 8 has officially created a new category: the monster tablet. Last fall's Sony Tap 20 could have been dismissed as a one-off aberration, but others have since launched giant screens equipped with batteries, including HP, who just unveiled the Rove 20. Why Rove? Because it can do exactly that — the 20-inch display is fully portable with almost 4 h […]
    Pete Pachal
  • Teen's Invention Could Create 20-Second Phone Charge May 23, 2013
    Tech manufacturers that boast how fast their devices can juice up might want to listen up: A California teen has developed a super-capacitor that could lead to a 20- to 30-second phone charge. Super-capacitors are energy-storage devices that have a long cycle life, and have the potential to store a lot of energy per unit volume. Sounds dandy, right? Not quit […]
    Vignesh Ramachandran
  • 99.9% Of New Mobile Malware Targets Android Phones May 23, 2013
    Android, the world's most popular smartphone operating system, has malware issuesWe knew that already. But a new report suggests these issues are only destined to worsen In fact, 99.9% of new mobile malware detected in the first quarter of 2013 is designed to hit Android phones, according to a new report released by online security firm Kaspersky Lab Th […]
    Lorenzo Franceschi-Bicchierai
  • Vertus Makes Any Speaker Bluetooth Friendly May 23, 2013
    Syncing audio to a Bluetooth speaker is a common practice these days, but sending it wirelessly to two old-school speakers at the same time is a thing of the future. A new Kickstarter project for the Vertus, which has already reached its $40,000 funding goal on the site, allows you to share music via Bluetooth to more than just one speaker. SEE ALSO: 9 Essen […]
    Samantha Murphy
  • NFL Star Meets Quadriplegic Fan After Viral Facebook Campaign May 23, 2013
    In January, Eran Melnik wrote NFL superstar J.J. Watt a public message on Facebook Melnik explained that he's a nurse for a young man named Itzy Cagen. Cagen has been a quadriplegic since being struck by a hit-and-run driver as a toddler, but for the past couple years also been one of Watt's biggest fans "During the season, every morning I wou […]
    Sam Laird

RSS Web Strategy

  • Why Social Business Headcount Decreases Before Radically Expanding
    Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands.  Altimeter found through two independent surveys to enterprise class (Companies with […]
  • Dear Brands, I’m Unnerved Too
    Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
  • The Maker Movement Disrupts Brands, Provides Opportunities
    For my third year, I spent yesterday at the Maker Faire, in Silicon Valley.  Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before.  To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
  • Google better organizes our world –and sells us back the experience
    Above Photo:  Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
  • Resources: Converged Media, Integrating your Paid, Owned, and Earned
    Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
  • Social Business Buyers Invest in Scaling
    Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
  • Dear Brands, Our Relationship has Changed
    Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
  • The Three Market Drivers: Causes for the Collaborative Economy
    Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
  • Altimeter Research: Social Business Spreads Across The Enterprise
    Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
  • The Next Phase of Social Business is the Collaborative Economy
    Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business?  That’s the question I’m frequently asked.  Without a doubt, the next phase is the Collaborative Economy. What’s that?  That’s where brands will rent, lend, provide subscriptions to products and […]

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RSS Ad Age Digital

  • Twitter Launches Ad That Can Collect Personal Information for Marketers May 22, 2013
    Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer […]
  • Are You Wasting Money on Mobile Ads? May 22, 2013
    The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices.Now, networks and publishers are bein […]
  • Equifax Selects 360i as its Lead Agency May 22, 2013
    Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics. The shift comes after Equifax selected Publicis Groupe's Digitas as its lead agency in August 2011. 360i will focus on direct-to-consumer integrated marketing efforts for the brand's credit and identity protection serv […]
  • Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
    Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
  • Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
    Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
  • Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
    TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]
  • Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz May 20, 2013
    Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw […]
  • Three Ways Yahoo Can Avoid Screwing Up Tumblr May 20, 2013
    News item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com
  • Yahoo to Bring More Ad Formats to Tumblr, Mayer Says May 20, 2013
    The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more "native advertising" […]
  • Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? May 20, 2013
    AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T's AdWorks business. The company is unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of achieving what […]

RSS Globe and Mail Marketing

  • Bobbi Brown’s recipe for brand success
  • Will you soon be printing in 3-D?
  • Six of legendary designer Philippe Starck’s favourite concepts
  • Top creative minds converge on Montreal
  • Searching for viral impact? Try throwing away the script
  • When pollsters get it wrong: the high cost of lost credibility
  • Beer spruces up in battle for market share
  • In photos: A look at Beer Store's rebranding
  • Illusion of network ad time scarcity is starting to come apart
  • Ad agency Bartle Bogle Hegarty's greatest hits

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  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
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