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MC Canada Says Good-bye to SVP, Managing Director Chris Williams – He Will Be Missed!

June 6, 2012 by jwestera

Yesterday morning, IAB Canada announced that our very own, Chris Williams, Media Contacts Managing Director and SVP, had accepted a position as the new IAB Canada President, replacing Paula Gignac, effective June 14, 2012. The news of Chris’ departure is bittersweet for us at Media Contacts Canada, but we wish him the best of luck with this new position and look forward to continuing our relationship with him at IAB. In the interim, the Media Contacts Canada Management Team is […]

Categories: Havas Media • Tags: Havas Digital, Media Contacts Canada

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New head of global search at Havas Digital

May 29, 2012 by jwestera

London, UK – May 29, 2012 – Havas Digital announced today that ex-Google advertising Search expert, Alan Boughen has been named SVP, Global Search Director, effective immediately. Based in London, and reporting directly to Rob Griffin, EVP Global Director of Product Development, Boughen is charged with managing and developing the Search product within the agency. Alan will be managing Havas Digital’s search partners and building stronger relationships with the agency’s global clients, with a strong focus on continued development of search […]

Categories: Search • Tags: alan boughen, google, Havas Digital, search marketing

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Paid Owned Earned attribution model white paper

May 24, 2012 by jwestera

Marketers who look at their search, video, display and social as separate silos are missing their best optimization opportunities. In this latest Havas Digital white paper we have examined 3 case studies looking how paid owned and earned media efforts can be optimized using Artemis and a lot of math. Download the white paper here. What’s also interesting is looking at how they optimized paid search spend with television spend to deliver more acquisitions. Just goes to show how getting […]

Categories: media measurement • Tags: attribution model, CPG case study, Financial case study, Havas Digital, Optimizing search and television spend, white paper

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How to save buying Facebook ads.

April 13, 2011 by jwestera

Havas Digital has announced choosing Blinq Media as the preferred partner to buy Facebook advertising through. Our Facebook spending is already well into the millions and therefore the ability to drive scale is essential for our clients. Using an API based tool drives much higher efficiencies through micro targeting, multiple different creatives and the ability to optimize quickly. Rob Griffin says “Blinq has best tech of those tested, showed massive performance lifts and efficiency gains, offering big benefits for our […]

Categories: social media • Tags: Blinq media, buying Facebook advertising, Havas Digital, insidefacebook.com

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Jack Meyers Media Report

As Upfront Moves, Digital Waits for Newfront Payoff
Network TV Upfront Cost Inflation Forecast 2013/2014
METAMORPHOSIS: When "Change" is Not Enough
Digital Advertising and Marketing: $160B in 2020
Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
TV, Print, Radio Capturing 33% of Total Digital Ad Spend
What's the Fastest Growing Company in History?
Observations from AdTech and NAB. Metamorphosis?
Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
Lean In to the Third Wave of Women's Rights Activism

Report on Business

OSFI head warns low rates spurring risky moves by banks
Montreal basks in glow of C2-Mtl conference
How Google intends to dominate with its Android plan
A nuts-and-bolts guide to managing change
Spain must bring its shadow economy back into the light
Petronas launches engineering work for B.C. LNG project
Auto industry makes the case for incentives
Once red-hot, ConocoPhillips’ oil sands assets in deep freeze
You don’t need an Xbox to appreciate Microsoft
Disney-owned ESPN cutting hundreds of jobs

Mashable

What to Do When Social Media Drives You Crazy May 22, 2013
Is Social Media Anxiety Disorder, known as SMAD, the newest affliction resulting from our love affair with Instagram, Twitter, Facebook and other social media sites? Researchers have stopped short of actually classifying SMAD as a disorder, but it's no doubt a problem. Sure, you could quit using your social sites altogether — but then you’d be, well, bo […]
TechNewsDaily
Google+ Unveils Redesign for Mobile Web May 22, 2013
Less than a week after Google+ unveiled a redesign for desktop, the social network is also getting overhauled on the mobile web. In a post on its official G+ page Tuesday, the service said that posts now appear as "cards" in the stream, making them easier to read, +1 and re-share. What's more, Profiles and Pages now include cover photos and la […]
Anita Li
'Man of Steel' Debuts Sinister New Trailer Featuring General Zod May 22, 2013
The latest trailer for Man of Steel, Warner Bros.' reboot of the Superman film series, landed online Tuesday — and it has a decidedly darker feel than previous spots SEE ALSO: New 'Man of Steel' Trailer Promises a Summer Hit Entitled "Fate of Your Planet," the nearly two-minute promo begins with a sinister voiceover by General Zod, a […]
Anita Li
The New Flickr: Everything You Need to Know May 22, 2013
Yahoo unveiled a brand new Flickr experience for its desktop and Android users on Monday SEE ALSO: Yahoo Unveils 'Awesome' New Look for Flickr There are plenty of changes to take in, but no need to feel overwhelmed — Mashable has got you covered. Check out our hands-on video of the new Flickr, above, for everything you need to know. SEE ALSO: The N […]
Anita Li
Chanel Leads Luxury Fashion Brands on Pinterest: Study May 22, 2013
Chanel doesn't even have an active account on Pinterest, but that didn't stop the Paris-based fashion house from ranking first in a study of luxury fashion brands on the platform. Software developer Pivotal Labs and analytics firm Curalate came up with a list of 10 high-end fashion brands that rank well across social (per data from Kred, Klout, Unm […]
Lauren Indvik
Extreme Solar Storm May Cause Widespread Disruptions on Earth May 22, 2013
If an extreme solar storm aimed at the Earth hits in just the right way, it could put interconnected electrical grids around the world at serious risk, experts say. In addition to creating beautiful auroras, extreme solar storms could knock out a wide range of electric utilities needed to keep life in the United States and around the world functioning normal […]
Space.com
Adorable Little Girl Is a Marvel Superhero Expert May 22, 2013
Think you know the Marvel Universe? Well, your trivia knowledge probably can't match that of this four-year-old girl. From the God of Thunder's common name to the substance that makes Captain America's shield, to Iron Man's girlfriend's identity and more, young Mia Grace has pretty much got it all figured out SEE ALSO: Crowd Goes Wil […]
Sam Laird
Xbox One’s New Controller: Hands On May 22, 2013
In the run-up to Tuesday’s big Microsoft Xbox One reveal, many pondered the fate of the beloved Xbox 360 controller, perhaps the best gaming controller in the business. Would Microsoft make it radically different? Bigger? Unwieldy? Add a touchpad like Sony? Today we have our answer. It’s different and yet, based on what I now know and have experienced firsth […]
Lance Ulanoff
Alcohoot Brings Quantified Self to BAC May 22, 2013
The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Alcohoot One-Liner Pitch: Alcohoot is a breathalyzer that attaches to your smartphone. Why It's Taking Off: The device fits comfortably in a pocket or purse and accuracy is […]
Dani Fankhauser
Cops Bust Woman for Hitting Cyclist After She Brags on Twitter May 22, 2013
Here's a lesson in what not to do online, straight from the Twitter for Dummies handbook. Our story begins on Sunday in Norwich, England, where an organized cycling event called the Boudicca Sportive ride was taking place. Tensions between cyclists and automobile drivers are well documented the world over, but this Sunday tweet from a local driver using […]
Sam Laird

Web Strategy

Dear Brands, I’m Unnerved Too
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
The Maker Movement Disrupts Brands, Provides Opportunities
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and […]
Blue Ocean Opportunity: Branded Collaborative Economy Software
A market opportunity for the innovative entrepreneur and visionary VC, a new market awaits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity, and want to get the word out to entrepreneurs and innovative brands. The number of startups are on the rise to support lending, borrowing, funding, trading, [...]

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Ad Age Digital

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]
Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz May 20, 2013
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw […]
Three Ways Yahoo Can Avoid Screwing Up Tumblr May 20, 2013
News item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says May 20, 2013
The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more "native advertising" […]
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? May 20, 2013
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T's AdWorks business. The company is unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of achieving what […]
Is a Yahoo-Owned Tumblr More Attractive to Brands? May 19, 2013
This story has been updated.Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it. But will new ownership help Tumblr with one of its biggest problems -- drawing major advertisers? All Things D on Sunday morning reported that the Yahoo board unanimously approved the deal to buy Tumblr for […]
Adland Gets a Good Look Through Google Glass May 19, 2013
It was Larry Page's Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500. More than a few agency execs ended up with golden Glass tickets, and they're toying with how the technology c […]
Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising May 17, 2013
Advertising Age makes a cameo appearance in Reddit's new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: "Reddit has become, simply put, mainstream media." (See slide 3.)Reddit's new sales and strategy boss, Mike Cole, sent me the whole deck last night and I'm sharing it with you h […]

Globe and Mail Marketing

Six of legendary designer Philippe Starck’s favourite concepts
Top creative minds converge on Montreal
Searching for viral impact? Try throwing away the script
When pollsters get it wrong: the high cost of lost credibility
Beer spruces up in battle for market share
In photos: A look at Beer Store's rebranding
Illusion of network ad time scarcity is starting to come apart
Ad agency Bartle Bogle Hegarty's greatest hits
TV ads are bad, research doesn't work: Ad legend
Beckham brand built to withstand retirement

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