Thoughts about media in Canada

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Digital Omnivores from comScore

October 13, 2011 by jwestera

I wish we had Canadian data along the same lines as this release from comScore: Digital Omnivores. It helps to frame something I heard last week. “Why do I want a giant screen that I need to nail to the wall? I want a smaller screen that I can carry all over the house.” Simply, these magical devices are changing the way people access media. My guess is your smartphone is your first and last media occasion of the day. […]

Categories: media measurement, Mobile • Tags: Brent Bernie, comScore, Digitial Omnivores

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comScore buys Adxpose

August 3, 2011 by jwestera

A welcome move to making the industry a better place.

Categories: media measurement • Tags: AdXpose, comScore

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Measuring social media with Artemis

July 26, 2011 by jwestera

How to measure the effect of social media? As we move from social media being a shiny object into something more sophisticated, the larger questions are being asked. This week we saw the release of comScore’s “The Power of Like” which is focusing on three US brands and their Facebook fan base. What’s interesting is their use of the panel in addition to other data layers to bring the big questions beyond just Facebook. They overlay against other sites and […]

Categories: media measurement • Tags: artemis, comScore, optimizing your media spend, social media attribution, the power of like

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Jack Meyers Media Report

As Upfront Moves, Digital Waits for Newfront Payoff
Network TV Upfront Cost Inflation Forecast 2013/2014
METAMORPHOSIS: When "Change" is Not Enough
Digital Advertising and Marketing: $160B in 2020
Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
TV, Print, Radio Capturing 33% of Total Digital Ad Spend
What's the Fastest Growing Company in History?
Observations from AdTech and NAB. Metamorphosis?
Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
Lean In to the Third Wave of Women's Rights Activism

Report on Business

New dark pool rules called into question
German brewers warn fracking could hurt beer industry
At the open: TSX, U.S. stocks slide as Nikkei plunge ignites fears
Confusion reigns after Asian market meltdown
Loonie heads higher despite disappointing Chinese factory data
Yahoo buys Tumblr: Too much for what it's getting?
Low rates help keep home affordability stable: report
U.S. jobless claims drop more than expected last week
Mobilicity tweaks Telus deal terms ahead of vote
Premarket: Stock futures off lows after Nikkei plunge

Mashable

Space Pics of Alaskan Volcano Eruption Are Amazing May 23, 2013
An erupting Alaskan volcano shot ash plumes so high into the air that astronauts on board the International Space Station were able to capture the activity in crisp, detailed photographs Pavlof Volcano — located in the Aleutian Arc about 625 miles southwest of Anchorage — erupted on May 13, spewing lava and generating an ash cloud that reached 22,000 feet hi […]
Amanda Wills
Microsoft Turns Siri Against Apple in New Ad May 23, 2013
The Microsoft-Apple rivalry is heating up again In a new 30-second ad for Windows 8, Microsoft manages to skewer the iPad, Siri and Apple's promotional strategy The ad shows the iPad and a Windows 8 tablet side-by-side with Siri repeatedly apologizing for not being able to do what Microsoft's tablet can. "I'm sorry, I can only do one thin […]
Seth Fiegerman
Wisconsin Girl's Touching Artwork Wins Google Doodle May 23, 2013
The directions were simple: Illustrate your "best day ever." Sabrina Brady of Wisconsin's Sparta High School combined Google's logo with a memorable and moving six-frame story. This is Google's fourth year running the Doodle 4 Google competition. K-12 students from across the United States submitted artwork between January 14 and Mar […]
Lance Ulanoff
Twitter Launches Two-Step Authentication and Other News You Need to Know May 23, 2013
Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three ways that tech giants are expanding their reach. Google's Chrome browser added conversational search. In its single biggest market expansion in the tablet space, […]
Stan Schroeder
HP Envy TouchSmart 14 Laptop Has a 3,200 x 1,800 Screen May 23, 2013
Think Apple's retina-display MacBooks are pretty cool? Then you might like the HP Envy TouchSmart 14, Hewlett-Packard's new ultra-high-resolution laptop. Boasting a crazy-high pixel count of 3,200 x 1,800, it's 14-inch screen has even more pixels than one on the 15-inch retina MacBook Pro (2,880 x 1,800). The TouchSmart 14 Ultrabook isn't […]
Pete Pachal
Square Expands Mobile Payments Service to Japan May 23, 2013
Square is expanding into its first country outside North America: Japan. The mobile payments service announced Thursday that it is now available for use in Japan thanks to a partnership with Sumitomo Mitsui Card Corporation, a leading credit card company in the country. Merchants in Japan will be able to accept credit card payments through the Square Reader […]
Seth Fiegerman
50+ Events in Chicago, Shanghai and More May 23, 2013
Mashable's Events Board is a great place to find the leading conferences in your industry — whether that's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward. Our picks include events in New York, the Bay Area and Atlanta. If you don't find somethin […]
Elisha Hartwig
Mailbox Comes to iPad May 23, 2013
Mailbox, the much-hyped email app for iPhone, is now available for iPad. Like the iPhone app, the iPad version of Mailbox lets users schedule incoming messages to read later and sort into different lists, such as "To Buy" and "To Watch," with simple gestures. In this way, the app is intended to help users perform "triage" on the […]
Seth Fiegerman
What Life Was Like Before Smartphones May 23, 2013
With social media, apps and email available at all times, smartphones allow us to be more connected than ever before — but at what cost? SEE ALSO: More Comics on Mashable In this comic from Doghouse Diaries, we see that life was much simpler before smartphones. But can we pay attention long enough to even reminisce? Homepage image via iStockphoto, PixelEmbar […]
Matt Petronzio
5 DIY Office Toys for Your Next Coffee Break May 23, 2013
The ol' 9-5 office gig: great for financial security, ideal for cornflower blue tie fanatics, and kickass for anyone looking to score sweet gym membership benefits. It can get a little dull sometimes, though — especially when you're entrapped by the same beige walls for eight hours each day Mashable's got your back. We scrounged the web for so […]
Eric Larson

Web Strategy

Why Social Business Headcount Decreases Before Radically Expanding
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent surveys to enterprise class (Companies with […]
Dear Brands, I’m Unnerved Too
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
The Maker Movement Disrupts Brands, Provides Opportunities
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and […]

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Ad Age Digital

Twitter Launches Ad That Can Collect Personal Information for Marketers May 22, 2013
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer […]
Are You Wasting Money on Mobile Ads? May 22, 2013
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices.Now, networks and publishers are bein […]
Equifax Selects 360i as its Lead Agency May 22, 2013
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics. The shift comes after Equifax selected Publicis Groupe's Digitas as its lead agency in August 2011. 360i will focus on direct-to-consumer integrated marketing efforts for the brand's credit and identity protection serv […]
Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]
Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz May 20, 2013
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw […]
Three Ways Yahoo Can Avoid Screwing Up Tumblr May 20, 2013
News item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says May 20, 2013
The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more "native advertising" […]
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? May 20, 2013
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T's AdWorks business. The company is unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of achieving what […]

Globe and Mail Marketing

Bobbi Brown’s recipe for brand success
Will you soon be printing in 3-D?
Six of legendary designer Philippe Starck’s favourite concepts
Top creative minds converge on Montreal
Searching for viral impact? Try throwing away the script
When pollsters get it wrong: the high cost of lost credibility
Beer spruces up in battle for market share
In photos: A look at Beer Store's rebranding
Illusion of network ad time scarcity is starting to come apart
Ad agency Bartle Bogle Hegarty's greatest hits

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