by jwestera
After 7 years at Media Contacts it’s time for me to take a different route and so here comes this last blog post which is about motorcycles (no surprise there). At some point in a long journey on two wheels there comes a point where your ass is completely numb, you are oblivious to the speed you are doing and you spend a fair amount of mental energy keeping tracking of mileage, time, weather and shards of truck tires on […]
Categories: Uncategorized
by jwestera
Yesterday morning, IAB Canada announced that our very own, Chris Williams, Media Contacts Managing Director and SVP, had accepted a position as the new IAB Canada President, replacing Paula Gignac, effective June 14, 2012. The news of Chris’ departure is bittersweet for us at Media Contacts Canada, but we wish him the best of luck with this new position and look forward to continuing our relationship with him at IAB. In the interim, the Media Contacts Canada Management Team is […]
Categories: Havas Media • Tags: Havas Digital, Media Contacts Canada
by jwestera
London, UK – May 29, 2012 – Havas Digital announced today that ex-Google advertising Search expert, Alan Boughen has been named SVP, Global Search Director, effective immediately. Based in London, and reporting directly to Rob Griffin, EVP Global Director of Product Development, Boughen is charged with managing and developing the Search product within the agency. Alan will be managing Havas Digital’s search partners and building stronger relationships with the agency’s global clients, with a strong focus on continued development of search […]
Categories: Search • Tags: alan boughen, google, Havas Digital, search marketing
by jwestera
Marketers who look at their search, video, display and social as separate silos are missing their best optimization opportunities. In this latest Havas Digital white paper we have examined 3 case studies looking how paid owned and earned media efforts can be optimized using Artemis and a lot of math. Download the white paper here. What’s also interesting is looking at how they optimized paid search spend with television spend to deliver more acquisitions. Just goes to show how getting […]
Categories: media measurement • Tags: attribution model, CPG case study, Financial case study, Havas Digital, Optimizing search and television spend, white paper
by jwestera
As of March 1st of this year Media Contacts and Euro began a campaign that we are very proud of for Red Door Shelter as part of our charity work. The links below are of the commercial produced and converted to In Banner Videos for TV and Online by Euro: We have joined forces with this charity because, not only does it feel great to give back, but the issues this organization deals with touches us all in one way […]
Categories: Uncategorized • Tags: Red Door Shelter
by jwestera
Quickie read from Torstar about Umair Haque’s pov on constructive capitalism.
Categories: Marketing
by jwestera
Umair Haque’s interview with the Rotman School of Business. He is the director of the Havas Media Lab and one of the leading thinkers on brand sustainability. Download the PDF here.
Categories: Marketing, Research Project • Tags: Havas Media Labs, Rotman School of Business, Umair Haque
by jwestera
Everything seems to start with the billion number these days. Facebook is buttressing the mobile side of its offering through this acquisition. Compare this against the approach of location based services where Facebook developed their own capabilities versus acquiring Foursquare or other.
Categories: Uncategorized
by jwestera
RTB buying + behavioural targeting + video = a killer combo for marketers.
Categories: Uncategorized
by jwestera
Apparently there is some kind of football game that happens during the Superbowl however it seems that most of the interest is around the half time show and the ads that run throughout. As you can see from Google Insights for Search that over the last number of years the interest in finding the Superbowl ads is mostly from Canada leading to a significant amount of bonus spill for advertisers every year. Best place to see all the ads at […]
Categories: Uncategorized
