So. True… Kudos to my NY colleague Chris “Coz” Costello for the find. For more similar example of stupid use of numbers, check here: Baby Stepping in Digital Number Crunching, “The Rain Man Methodology” Cheers
Categories: Uncategorized
If you didn’t know already from some previous posts (Data isn’t that evil & TV is a Pokemon), I like Rain Man, for various reasons. Because of his ease with numbers, because Dustin Hoffman is awesome, because of his famous “Uh-Oh”, because I’m borderline autistic (for real). Anyway. Everyone remembers the toothpick scene, I think. Or else, Google it. It is obvious that the guy is a wizz with numbers. Then, there’s the slightly less known Doctor scene The guy is a […]
Categories: Case Study, Insights, Marketing, media measurement, Research Project, video, videos to watch
Sometimes I want to cry. Or to break something. Or both. For instance, I hate when the blame is put on the media placement when a campaign performs poorly & I clearly know it is the creative that fails miserably. And most of the time, I can’t prove it’s not because of media. Therefore, it is media’s fault de facto. And then I want to break things. By the way, this can be fixed by zero targeting and compare to […]
Categories: Blogroll, Consumer Experience, Insights, Marketing
I know that there are a bunch of legal limitations to contests, but still, I don’t understand why almost no one implements incentives to share. “Secondary prize for people that share on their wall!” If there aren’t any, I’m not going to spread the news because I want the odds to ever be in my favor. And then the company hosting the contest doesn’t get more fans/traction. What’s the point?
Categories: Blogroll, Insights, Marketing, social media
