Thoughts about media in Canada

The Most Undervalued Analytics Tool: Communication

Stumbled upon this article while looking at my LinkedIn feed. (Thanks Michael K)

The long version comment: If you read this, you will all of a sudden understand what is the value of your data team and how to integrate them in your day to day work (there is no data in this article, it’s easy to read)

The short version comment: Amen!

Enjoy.

http://www.marketingprofs.com/articles/2012/8033/the-most-undervalued-analytics-tool-communication-part-2-communication-across-departments

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