Thoughts about media in Canada

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Monthly Archives: November 2011

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Online GRPs – is this the way to go?

November 28, 2011 by jwestera

At the last IAB joint agency/publisher council session; Brent Bernie took us through comScore’s Campaign Essentials which I found impressive. The way it brings together hybrid panel/server data with audience measurement and delivery verification is most certainly a step forward. However the wholesale adoption of GRPs in their current definition as the audience metric is not something I look forward to. We have a lot of success with behavioural targets and re-targeting based on completely different criteria than the demographic […]

Categories: media measurement • Tags: behavioural targeting, Brent Bernie, comScore Media Metrix, gross rating points, targeted rating points

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Apple Android and television

November 19, 2011 by jwestera

I am reading Steve Job’s biography with the promise that once I finish I will unbox my Apple iPhone 4s. The book is an incredible must read. At the same time it has me wondering what are those folks at Apple cooking up next? I have read some rumours that they are working on an integrated television that will synch up with iTunes and all the content you have bought that is stored in the cloud. Well if all your […]

Categories: media measurement • Tags: Android devices, Apple television, BBM, Nielsen, television measurement

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MIAS

Success at the MIAs 2011

November 18, 2011 by kmmills

Last night Marketing Magazine held their annual Marketing Innovation Awards at the Sheraton Hotel. All the media groups were there in their finest form and all eyes were on the prize(s). The MPG Media Contacts team was short-listed 5 times under 4 different categories: Best in Television, Best use of Content Integration/Branded Content, Best in Automotive and Best in Research. Needless to say, our hopes were high. We all kept our fingers crossed and it’s a good thing we did! […]

Categories: Uncategorized

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IMG-20111020-00626

Preto-typing at Google

November 9, 2011 by jwestera

A couple of weeks ago Havas Digital was hosted by Google in Mountainview for a day and half of outstanding presentations. It was a lot sunnier than it looks in the photo and the environment felt like being back at University minus the burden of carrying a keg. There was one presentation that I found not only highly entertaining but also very useful. There is a video here of one Google engineer talking about the concept. If you are the […]

Categories: videos to watch • Tags: Alberto Savoia, google, Mountainview, Pretotyping, Thoughtland

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From AdMen to MathMen

November 3, 2011 by Marc-Olivier Thibault

Cool video from Mediative. This is Digital Marketing. Now, we do not agree 100% with everything there but it does helps understand how the media industry is growing into. What do you guys think?

Categories: media measurement, videos to watch

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Jack Meyers Media Report

As Upfront Moves, Digital Waits for Newfront Payoff
Network TV Upfront Cost Inflation Forecast 2013/2014
METAMORPHOSIS: When "Change" is Not Enough
Digital Advertising and Marketing: $160B in 2020
Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
TV, Print, Radio Capturing 33% of Total Digital Ad Spend
What's the Fastest Growing Company in History?
Observations from AdTech and NAB. Metamorphosis?
Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
Lean In to the Third Wave of Women's Rights Activism

Report on Business

OSFI head warns low rates spurring risky moves by banks
Montreal basks in glow of C2-Mtl conference
How Google intends to dominate with its Android plan
A nuts-and-bolts guide to managing change
Spain must bring its shadow economy back into the light
Petronas launches engineering work for B.C. LNG project
Auto industry makes the case for incentives
Once red-hot, ConocoPhillips’ oil sands assets in deep freeze
You don’t need an Xbox to appreciate Microsoft
Disney-owned ESPN cutting hundreds of jobs

Mashable

Alcohoot Brings Quantified Self to BAC May 22, 2013
The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Alcohoot One-Liner Pitch: Alcohoot is a breathalyzer that attaches to your smartphone. Why It's Taking Off: The device fits comfortably in a pocket or purse and accuracy is […]
Dani Fankhauser
Cops Bust Woman for Hitting Cyclist After She Brags on Twitter May 22, 2013
Here's a lesson in what not to do online, straight from the Twitter for Dummies handbook. Our story begins on Sunday in Norwich, England, where an organized cycling event called the Boudicca Sportive ride was taking place. Tensions between cyclists and automobile drivers are well documented the world over, but this Sunday tweet from a local driver using […]
Sam Laird
Want to Meet Top VCs? Score Face-Time With Donation May 22, 2013
On the heels of the $610,000 coffee date with Apple CEO Tim Cook, online charity auction platform CharityBuzz is offering lunches with some of Silicon Valley's top venture capitalists. If you'd love to share your best ideas with or pick the brains of VCs — and have the cash to give to charity — this might be the perfect opportunity for you. From no […]
Zoe Fox
Iconic Marshall Amp Doubles as Mini Beer Fridge May 22, 2013
The Marshall Fridge is shaped like one of the company’s ubiquitous amps, complete with the Marshall logo and brass-finished faceplate. For $399.99, the mini-fridge comes with 4 cubic feet of storage space and a mini-freezer with 0.4 cubic feet capacity There is a full-sized adjustable glass shelf and a half-sized glass shelf with spill protectors, a Marshall […]
PSFK
Father of GIFs: 'It's Pronounced JIF' May 22, 2013
Steve Wilhite, father of the Graphics Interchange Format, has ended the heated debate on how to pronounce "GIF." Wilhite, then working at CompuServe, debuted the file format in June 1987. He accepted a lifetime achievement award Tuesday at the Webby Awards for his creation. Instead of giving a vocal acceptance speech, he flashed a GIF on the big sc […]
Brian Anthony Hernandez
An Inspiring Message for Graduates May 22, 2013
It's graduation season — can you smell the ambition in the air? Graduates everywhere are figuring out what's next, which can be as frightening as it is exciting. SEE ALSO: More Comics on Mashable In this comic, Grant Snider of Incidental Comics has a message for the Class of 2013: With hard work, you'll find success, but you should never stop […]
Matt Petronzio
MLB Pitcher Quits Twitter After Ugly Messages From Fans May 22, 2013
Cleveland Indians pitcher Chris Perez was once among the team's most open and engaging players online. The closer would respond to fans, and became known for sharing a "song of the day" with followers But all that is no more. Perez shuttered his Twitter account after incurring the digital wrath of fans who were upset over his recent struggles […]
Sam Laird
Why 'Dots' Is the Most Scarily Addictive Social Game Yet May 22, 2013
About 12 years ago, I happened to take my Palm Pilot (remember those?) to a friend's house. A friend of a friend asked if she could borrow it. Sure, I said. She proceeded to download a game called Bubblet, then curled up on the couch with it for the next hour My curiosity was piqued, and soon I, too, was a Bubblet junkie. It was a simple game — you got […]
Chris Taylor
Nutella Sends Cease-and-Desist Letter to Its Biggest Fan May 21, 2013
Nutella, the chocolate hazelnut spread brand, has soured many of its social media fans by cracking down on a superfan who has helped spread the word in social media for more than seven years. Ferrero SpA, the Italian owner of Nutella, has sent a cease-and-desist letter to Sara Rosso, the creator of the 7-year-old World Nutella Day. On Ferrero's orders, […]
Todd Wasserman
New GPS-Powered Handlebars Send Texts to Your Bike May 21, 2013
For cyclists looking to pimp their bikes with smartphone integration, look no further — new stylish technology from startup Helios makes your bike "smart." Helios Bars boast an integrated headlight and two rear LEDs, and riders can use the left and right lights as turn signals. But what sets the product apart is the ability to connect handlebars to […]
Vignesh Ramachandran

Web Strategy

Dear Brands, I’m Unnerved Too
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
The Maker Movement Disrupts Brands, Provides Opportunities
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and […]
Blue Ocean Opportunity: Branded Collaborative Economy Software
A market opportunity for the innovative entrepreneur and visionary VC, a new market awaits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity, and want to get the word out to entrepreneurs and innovative brands. The number of startups are on the rise to support lending, borrowing, funding, trading, [...]

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Ad Age Digital

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]
Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz May 20, 2013
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw […]
Three Ways Yahoo Can Avoid Screwing Up Tumblr May 20, 2013
News item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says May 20, 2013
The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more "native advertising" […]
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? May 20, 2013
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T's AdWorks business. The company is unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of achieving what […]
Is a Yahoo-Owned Tumblr More Attractive to Brands? May 19, 2013
This story has been updated.Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it. But will new ownership help Tumblr with one of its biggest problems -- drawing major advertisers? All Things D on Sunday morning reported that the Yahoo board unanimously approved the deal to buy Tumblr for […]
Adland Gets a Good Look Through Google Glass May 19, 2013
It was Larry Page's Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500. More than a few agency execs ended up with golden Glass tickets, and they're toying with how the technology c […]
Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising May 17, 2013
Advertising Age makes a cameo appearance in Reddit's new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: "Reddit has become, simply put, mainstream media." (See slide 3.)Reddit's new sales and strategy boss, Mike Cole, sent me the whole deck last night and I'm sharing it with you h […]

Globe and Mail Marketing

Six of legendary designer Philippe Starck’s favourite concepts
Top creative minds converge on Montreal
Searching for viral impact? Try throwing away the script
When pollsters get it wrong: the high cost of lost credibility
Beer spruces up in battle for market share
In photos: A look at Beer Store's rebranding
Illusion of network ad time scarcity is starting to come apart
Ad agency Bartle Bogle Hegarty's greatest hits
TV ads are bad, research doesn't work: Ad legend
Beckham brand built to withstand retirement

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