Thoughts about media in Canada

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Monthly Archives: October 2011

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Your posts are TOO LONG, Marc

1000 GRPs = 3.1416 Oompa Loompas

October 19, 2011 by Marc-Olivier Thibault

Hi, I’m Marc and I’m following up on my previous post, Baby Stepping into Digital Number Crunching where I was saying I would be covering the subject of “not all GRPs being born equal”. According to a survey (Sample Size: A few hundred people in the media industry in Canada, 2006-2011, margin of error: extreme), half of the industry cannot explain properly what a GRP is. In a nutshell, GRP, meaning Gross Rating Point, is the % of a given […]

Categories: media measurement

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Digital Omnivores from comScore

October 13, 2011 by jwestera

I wish we had Canadian data along the same lines as this release from comScore: Digital Omnivores. It helps to frame something I heard last week. “Why do I want a giant screen that I need to nail to the wall? I want a smaller screen that I can carry all over the house.” Simply, these magical devices are changing the way people access media. My guess is your smartphone is your first and last media occasion of the day. […]

Categories: media measurement, Mobile • Tags: Brent Bernie, comScore, Digitial Omnivores

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How does social affect your search rankings?

October 11, 2011 by jwestera

Much apparently. Download these best practices here. Social Search and SEO

Categories: Search, social media • Tags: How does social affect your search rankings

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Brand position or brand story?

October 11, 2011 by jwestera

Say or Do; which is more important to a brand? For years it’s been about Saying what the brand is about. Find a unique position, claim it and defend it, create short 30 second content, expose and repeat. How much of this overall marketing strategy has been driven by the media constraint of 30 seconds? If media is able to open the door to longer formats does this mean abandoning the simple Say approach and letting brands show what they […]

Categories: Marketing • Tags: brand stories, Creative Realities, Paul Price, Sean Moffitt, Wikibrands

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Think Different explained.

October 7, 2011 by jwestera

Everything you need to know about advertising told in 6 minutes (or so).

Categories: Uncategorized

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Jack Meyers Media Report

Network TV Upfront: This Time It's Different
Media Legends. Media Village. Connecting the Past to Your Future
Branded Content Defined (Redefined?) for the Future
Wild and Not-So-Crazy Predictions for Media, Marketing and Society 2013 - 2030
As Upfront Moves, Digital Waits for Newfront Payoff
Network TV Upfront Cost Inflation Forecast 2013/2014
METAMORPHOSIS: When "Change" is Not Enough
Digital Advertising and Marketing: $160B in 2020
Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
TV, Print, Radio Capturing 33% of Total Digital Ad Spend

Report on Business

More towers, fewer tenants cloud office-demand outlook, group warns
China factory activity hits nine-month low, policy action eyed
BDC to pump $106-million into clean-tech venture fund
Selloff of world stocks spreads on Fed signal of stimulus pullback
Tim Hortons’ activist investors serving stale ideas
To go big, she had to close her company
Dearth of deals in oil patch takes its toll
Cirque, Sid Lee team up to create marketing ‘events’
Federal Reserve boosts outlook as U.S. recovery picks up speed
Chinese telecom firm Huawei caters to selfie craze with new smartphone

Mashable

Cultivate Your Creativity With These 4 Fair Use Libraries June 20, 2013
Looking for creative content that is also free can be taxing. And when overused, Creative Commons becomes a bore of stock photos and MIDI jingles. Especially when it comes to fair use music, sometimes you just want something more refined and less 8-bit. In comes Moby, who announced Monday the relaunch of mobygratis.com, a fair use site stuffed to the brim wi […]
Denise Lu
Vine Videos Give Sneak Peek at New Features June 20, 2013
One day before rival Facebook is rumored to announce a Vine competitor, employees of Twitter's video-sharing service teased several of its new features. Co-founders Dom Hofmann and Rus Yusupov tweeted out Vine videos on Wednesday that gave an early look at the app's upcoming design changes. From each six-second clip, viewers can catch glimpses of f […]
Anita Li
Watch Right Now: Andrew W.K. Playing Drums for 24 Hours Straight June 20, 2013
Andrew W.K., the man known for his music but also for his crazy affinity for partying, is playing drums right now. He's been doing it for the last 8 hours or so, and he plans to continue doing it for the next 16 hours Can he pull it off? Well, staying up all night is no problem for Andrew, but playing the drums for an entire day, that's a wee bit m […]
Stan Schroeder
LinkedIn Recovering From Outage Due to Possible DNS Hijack June 20, 2013
LinkedIn is recovering from a DNS issue that sent visitors to a different web site for an hour Wednesday night The issue, which is now resolved for most users, rerouted the traffic to a domain sales page. LinkedIn, a popular professional social network, acknowledged the issue in a tweet, but did not elaborate Our site is now recovering for some members. We d […]
Stan Schroeder
1,556 Instagrams Make 1 Incredible Stop-Motion Video June 20, 2013
Rumors are floating around that Instagram intends to jump into the world of video-sharing, but the creative duo FriendsInFaux have made their own video from Instagram photos — 1,556 of them, to be exact While the short film's plot follows a casual beach-goer's trials and tribulations, the animation is more than just a straight-forward compilation o […]
Brie Hiramine
'Chime' Instrument Turns City Sounds Into Musical Compositions June 20, 2013
Horns honking, engines running and construction clanging — the urban jungle's daily noises can be hard on the ears, and easy to ignore But Marc De Pape, a self-described "creative technologist" based in Toronto, is encouraging urbanites to tune back in by turning these city sounds into musicDe Pape achieves this through his creation, an instru […]
Anita Li
Multitalented Teen Is Ultimate Ladies' Man June 20, 2013
There are two ways most teenage fellas try to attract the ladies: play sports or play music. If you play one, you're probably doing alright. If you play both, you're probably doing quite well. But if you play both at the same damn time? That's next level, right there SEE ALSO: U.S. Open Golfer Sinks Miraculous Hole-in-One Nineteen-year-old Ben […]
Sam Laird
Join Us Live From Facebook's Mysterious 'New Product' Event June 20, 2013
A small group of Facebook employees have been working on “something big,” which the social network is set to unveil on Thursday. The press event for Facebook's "new product" will take place at its headquarters in Menlo Park, Calif. To notify reporters about the event, Facebook sent out paper invitations through traditional post — an unpreceden […]
Emily Price
'Man of Steel' Reviews: This Looks Like a Job for … Twitter! June 20, 2013
With Man of Steel in theaters and doing monumental box office numbers, the film has quickly become the hottest commodity of the summer. Reviews for the film have been generally positive, but there's also been plenty of criticism. While a few folks have called Man of Steel one of the "greatest superhero films ever," others maintain it's […]
Quenton Narcisse
Jimmy Kimmel Will Channing All Over Your Tatum June 20, 2013
Channing Tatum's noodle, an explosive science fair project and Miley Cyrus under a vending machine — all that weirdness and more pops up in Jimmy Kimmel's new music video for "(I Wanna) Channing All Over Your Tatum." The euphemism-filled video never answers what it actually means to "Channing all over someone's Tatum." But […]
Gabe Bergado

Web Strategy

The Many Forms of Transaction in the Collaborative Economy
Above New Image: An advanced view of the Collaborative Economy Value Chain in an ‘exploded’ view. This exclusive image, which was not included in the seminal report on the Collaborative Economy, shows a potential new business model that taps into new transactions beyond traditional selling. In the final phase of “provide a platform” the crowd [...]
The Dark Side to the Collaborative Economy
As part of my ongoing coverage of the Collaborative Economy (read all the posts) it’s important we explore all facets of this disruptive trend to corporations not just upsides, but the downsides. I also see that marketplace friction is a sign of disruption as power changes hands, which should make the seasoned web strategist [...]
Collaborative Economy: Live Like Royalty Without Owning a Throne
Ever wanted to live a life of luxury but are just shy of a few billion dollars? Now, with simple web technologies, anyone can have access –without owning it. In fact, I’m living this too, as I wrote a personal, heartfelt note to brands, telling how I want an open relationship. As part of my [...]
Infographic: Collaborative Economy Startups Proliferating
This inforgraphic is part of my ongoing coverage of the collaborative economy (see all posts), which is the next phase of the social business. What’s that? We’ve published a seminal report on what it means for corporations including video, slides and additional resources. Altimeter’s segmented 200 sharing startups to find out why –and how –these [...] […]
Internet Phases: Past, Present, and Future
Thanks to you, last week’s report on the collaborative economy was readily received, and has been viewed over 26k times, the media picked up on it, and bloggers alike. As we digest what it means, it’s important to recognize this is the next phase in the internet, and the next phase of social business. An interesting [...]
Report: Corporations must join the Collaborative Economy (Slides, Video)
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, [... […]
Dear Brands, Our New Relationship Awaits
Dear Brands, My last two heartfelt letters have been awkward on our relationship. But it had to be written. I told you customers don’t need brands, since we get products and services directly from each other using the sharing startups. In my first letter, I wrote about I wanted an open relationship, then, in my [...]
How Brands Add to the Collaborative Economy
Above: When banks become bikes, meet the Citi Bike How do brands add to the collaborative economy, if they don’t offer physical goods? They sponsor the sharing movement. Meet Citi Bike, in NY. I’ve learned from my NY based colleague Rebecca Lieb (Marketing and Advertising analyst) that CitiGroup, one of the world’s largest brands, is [...]
Collaborative Economy AirBnb Loved over Traditional Travel Sites
Disruption: Traditional Travel Sites Fall Behind –New Players Taking Preference Ever wonder how well companies are performing, esp if you don’t have access to their financials? One big clue is the organic social media chatter being discussed about them, which we refer to as a component called mindshare. The above graphic (upper right is best) [...]
Finding: Collaborative Economy Startups and Social Networks Intertwined
I’m continuing my research on business disruptions, with a honed in focus on the Collaborative Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy are using social technologies”. To find out, we conducted research [...]

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Mitch Joel’s Six Pixels of Separation
My Name is Kate
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Ad Age Digital

ICrossing CEO Don Scales Steps Down June 19, 2013
Don Scales, president and CEO of iCrossing, is stepping down from his role exactly three years after Hearst acquired the digital shop.David Carey, president of Hearst Magazines, said in a statement: "Everyone at Hearst would like to thank Don for leading the creation of iCrossing, which Hearst acquired in 2010, and since then has been a key element of t […]
Twitter Signs Up Viacom to Tweet Sponsored Video Highlights June 19, 2013
More TV highlights and video ads are coming to the Twittersphere.Viacom has signed a deal to tweet sponsored video clips from shows across the company's portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers, a Viacom spokesman said. Viacom will lead sales on the pre-roll videos while T […]
Apple to Sell Video Ads on TVs (But Not TV Ads) June 19, 2013
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.ITunes Radio, Apple’s free streaming music service available due out this fall, will include video advertisements, according to a source briefed on their plans. Once launched, the service will come preloaded on a slew of Apple devices including Apple TV, mar […]
Turner Picks Five Media Startups for Summer Accelerator Program June 19, 2013
While some traditional media companies try to keep upstarts like Aereo from shaking up their business models, Turner Broadcasting is trying to join in on the disruption. Last year the owner of CNN, TBS and TNT introduced a startup accelerator called Media Camp to cozy up with companies trying to shape the new media landscape. Now it has selected five startup […]
Millennial Media Launches New Mobile Video Formats Amid Stiff Competition June 19, 2013
Millennial Media announced a slew of new video ad formats Wednesday designed to differentiate itself in a market that's increasingly dominated by Google and Facebook.The new ads allow marketers to customize their in-app mobile video ads with Twitter streams, real-time sport scores, text highlighting certain parts of a video and information about nearby […]
TV Trade Group Seeks Tech Firm to Build Video Data Warehouse June 19, 2013
A trade group focused on advancing media measurement is seeking tech companies to develop a would-be warehouse for video content viewing data. Ultimately, the goal is to ensure that viewing numbers provided by publishers are standardized, validated and normalized to create more trust among video ad buyers -- and, in turn, more spending on video ad inventory. […]
From Candy Crush to Bubble Wrap, Brands Descend on Licensing Expo June 18, 2013
Michael StoneToday is only the first day of the annual Licensing Expo in Las Vegas, but I am already struck by how many new brands and players are either embracing licensing for the first time or choosing to exhibit here for the first time. Continue reading at AdAge.com
AOL Expands Makers to Include Women on the Rise in Business June 18, 2013
AOL and PBS introduced the Makers series in February 2012 as a video showcase for high-profile women such as Supreme Court justice Ruth Bader Ginsburg, former U.S. Secretary of State Condoleezza Rice and talk show host Katie Couric. Now Makers is broadening its scope to include women still rising in business. AOL plans to invite up to 100 companies to nomina […]
Salesforce, Others in Race to Create One-Stop Shop for Marketing Data June 18, 2013
Travis MayBy acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing-services field. Data fragmentation poses a great problem for marketers as new technologies and data sources arise. Continue reading at AdAge.com
Why Marketers Should Know Bots June 18, 2013
Bots are software that perform automated online tasks, such as web crawling. A botnet is a network or group of computers that run such software. Often bots and botnets can be used for nefarious purposes, such as click fraud, spreading viruses, or enabling fake ad impressions.James Green, CEO of Search Retargeting Firm Magnetic on Bots:What's a botnet? I […]

Globe and Mail Marketing

Canadian Tire puts its name on Ottawa Senators’ arena
Holy Harley: Motorcycle maker scores marketing coup with the Pope
Alcohol ads push underage girls to drink more, research finds
Media navigating a world of dwindling profit, beckoning markets
Labatt goes on offence to win over hockey fans
What do marketers pay for your personal details? Not much
How Canada's big oil firms are trying to sway public opinion
Is alcohol advertising harming girls?
How does Superman shave? Gillette glides in to social media
Processed food makers kneading in some feel-good veggies and fruit

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