Thoughts about media in Canada

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Monthly Archives: July 2011

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Measuring social media with Artemis

July 26, 2011 by jwestera

How to measure the effect of social media? As we move from social media being a shiny object into something more sophisticated, the larger questions are being asked. This week we saw the release of comScore’s “The Power of Like” which is focusing on three US brands and their Facebook fan base. What’s interesting is their use of the panel in addition to other data layers to bring the big questions beyond just Facebook. They overlay against other sites and […]

Categories: media measurement • Tags: artemis, comScore, optimizing your media spend, social media attribution, the power of like

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Jack Meyers Media Report

As Upfront Moves, Digital Waits for Newfront Payoff
Network TV Upfront Cost Inflation Forecast 2013/2014
METAMORPHOSIS: When "Change" is Not Enough
Digital Advertising and Marketing: $160B in 2020
Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
TV, Print, Radio Capturing 33% of Total Digital Ad Spend
What's the Fastest Growing Company in History?
Observations from AdTech and NAB. Metamorphosis?
Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
Lean In to the Third Wave of Women's Rights Activism

Report on Business

National Bank hikes dividend
Premarket: Stocks to see more losses ahead of long U.S. weekend
Are we getting enough vacation? Canada ranks near bottom of list
Asian stocks take wild ride, Europe steady a day after global selloff
‘Crane operator’ or ‘hoisting engineer’? When bureaucracy attacks
Income inequality data still giving off worrisome economic signal
Proxy advisory firms’ clout undiminished
Oil sands deals lose traction
Liberal win in B.C. provides ‘greater clarity’ on pipeline: Kinder Morgan
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Mashable

Forget Twitter: Puma Campaign Wants You to Communicate via Dance May 24, 2013
Among today's modes of online communication, we’re well-versed in the use of text, images and video. But what about dance? In a campaign for its new Sync fragrances, Puma is proposing a new form of digital expression through movement rather than words. The sportswear brand has set up an interactive platform dubbed Dance Dictionary, where users can commu […]
Rachel Arthur
With Lumia 928, Verizon Finally Gets Its Flagship Windows Phone May 24, 2013
The Nokia Lumia 928 is essentially the Verizon iteration of the landmark Lumia 920. That's the short version of this review. If you liked the Lumia 920 but wanted it on Verizon, this is the phone for you. Yes, there are a few differences — the Lumia 928 has a different screen, better camera, more enhanced microphone system and a slightly different desig […]
Christina Warren
5 Tools to Help Plan Your Next Meeting May 24, 2013
Planning a meeting can be a hassle — between finding a meeting time convenient for everyone and sending out invites and follow-up notes, everyone could use some tools to make it easier SEE ALSO: 4 Reminder Apps to Keep Distractions at Bay We found some of the best apps and websites to help simplify the meeting planning process. Read on to learn about some va […]
Elisha Hartwig
Rumor: Sense-Free HTC One in the Works May 24, 2013
Despite official claims to the contrary, HTC will be releasing a variant of HTC One with stock Android, Geek claims citing unspecified sources HTC's flagship smartphone without the company's Sense UI should be announced "within two weeks," with a full release in the summer Sources claim the device would first become available in the U.S., […]
Stan Schroeder
How a Computer Model Could Help Fight Terrorism May 24, 2013
When Justin Bieber tweets, 39,361,876 people (and counting) immediately jump to attention. But when one of those nearly 40 million people tweet, does the Beebs see it? Does he react at all? Communication among terrorist cells works much in the same way as Justin Bieber's Twitter account, according to mathematicians from Ryerson University in Toronto who […]
TechNewsDaily
'The Guardian' Is Moving to a New Domain May 24, 2013
The Guardian's international editions are proliferating, but before the newspaper launches an online edition in Australia later this year, it's uniting all of its websites under a single domain, theguardian.com. Currently, The Guardian operates three websites. The primary one is guardian.co.uk. It has a second URL for its U.S. operation, guardianne […]
Lauren Indvik
3D-Printed 'Bionic' Ear Can Hear Beyond Human Ability May 24, 2013
Scientists at Princeton University have designed a bionic ear that can hear better than human ears. And get this: It was printed using an off-the-shelf 3D printer. We've heard of 3D printers someday building human organs before, but what's noteworthy about this project is this printed ear intertwines embedded electronics. These Princeton researcher […]
Vignesh Ramachandran
Apple Ad: iPhone is Most-Used Phone for Listening to Music May 24, 2013
Samsung may sell more smartphones, but a new Apple ad claims that more people listen to music on their iPhones than any other phone The 60-second ad, which broke Thursday night, is a bit of a stylistic departure for the brand. The music is downbeat — even somber — the visuals are grainy, even a bit gritty. Images show people grooving to music on their iPhone […]
Todd Wasserman
Bikes Made From Trash Power Film Festival May 24, 2013
A group of students in France crafted wooden, energy-producing stationary bicycles from trash. These novel bikes were recently used to power a film festival screening in St. Étienne. The whole thing started last year when a group of green-minded engineering students at the School of Mines in Saint-Étienne started an “eco-projections” initiative to show docum […]
Discovery News
Lost Apollo 11 Moon Dust Found in Storage May 24, 2013
Vials of moon dust brought back to Earth by the first men on the moon have been found inside a lab warehouse in California after sitting in storage unnoticed for more than 40 years The samples — collected by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin — were rediscovered last month by an archivist who was going over artifacts tucked away at the Lawre […]
Space.com

Web Strategy

Why Social Business Headcount Decreases Before Radically Expanding
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent surveys to enterprise class (Companies with […]
Dear Brands, I’m Unnerved Too
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
The Maker Movement Disrupts Brands, Provides Opportunities
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and […]

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MC UK Thinks
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My Name is Kate
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Ad Age Digital

Google Faces Antitrust Probe Over Dominance In Online Display Ads May 23, 2013
Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking ac […]
Twitter Deepens Ties to TV With Media Deals, Ad Targeting May 23, 2013
Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has it wrong; t […]
Nielsen Taps IBM's Watson for Measurement and Media Planning May 23, 2013
Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next several months Nielsen aims to ap […]
Twitter Launches Ad That Can Collect Personal Information for Marketers May 22, 2013
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer […]
Are You Wasting Money on Mobile Ads? May 22, 2013
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices.Now, networks and publishers are bein […]
Equifax Selects 360i as its Lead Agency May 22, 2013
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics. The shift comes after Equifax selected Publicis Groupe's Digitas as its lead agency in August 2011. 360i will focus on direct-to-consumer integrated marketing efforts for the brand's credit and identity protection serv […]
Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]
Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz May 20, 2013
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw […]

Globe and Mail Marketing

News outlets getting it wrong with their scoop mentality
When philanthropy's part of the business model, marketing takes care of itself
Bobbi Brown’s recipe for brand success
Will you soon be printing in 3-D?
Six of legendary designer Philippe Starck’s favourite concepts
Top creative minds converge on Montreal
Searching for viral impact? Try throwing away the script
When pollsters get it wrong: the high cost of lost credibility
Beer spruces up in battle for market share
In photos: A look at Beer Store's rebranding

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