Thoughts about media in Canada

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Monthly Archives: June 2011

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TS Kelly and GRPs

June 22, 2011 by jwestera

The question digital media folks have is whether to use GRPs as a scale for video or not. TS Kelly weighs in here with a guarded “yes but…. and….” answer which makes sense. At least until we can get the research, analytic, advertiser and trade organization people to agree on the need to revamp and improve the GRP model. However we cannot wait forever and using GRPs as a standard applied to digital video ends up making us dumber about […]

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Jack Meyers Media Report

As Upfront Moves, Digital Waits for Newfront Payoff
Network TV Upfront Cost Inflation Forecast 2013/2014
METAMORPHOSIS: When "Change" is Not Enough
Digital Advertising and Marketing: $160B in 2020
Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
TV, Print, Radio Capturing 33% of Total Digital Ad Spend
What's the Fastest Growing Company in History?
Observations from AdTech and NAB. Metamorphosis?
Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
Lean In to the Third Wave of Women's Rights Activism

Report on Business

The week's best web reads: 10 stocks hedge funds love the most
How Canada's housing downturn threatens to shake up real estate commissions
Single mother with fluctuating income keeps retirement goals in sight
Squeezing the most out of your bonds
Proposal before OMERS would require employees to work longer to get full pension
For Quebec, Enbridge's pipeline project a no-brainer
Mixed messages: Why women and men miscommunicate
Overseas tax practices dog multinationals
Atco’s Nancy Southern: A firm grip on the reins of the family firm
Shareholders and the dark art of gaming the tax system

Mashable

Google Glass Photographer Makes Picture-Taking Awkward May 26, 2013
With its efficient picture-taking capabilities, Google Glass could revolutionize photography — but not necessarily for the better, as one video shows The nearly two-minute video follows a Google Glass photographer taking pictures that would be routine when using DSLR or point-and-shoot cameras. When using the high-tech specs, however, things get awkward and […]
Anita Li
Who Are the 3 Big Winners in the Smartphone Market? May 26, 2013
Benedict Evans, a consultant at UK-based research firm Enders Analysis, has a great post describing the market for smartphones (and phones more broadly) in three charts and about 600 words. Admirable economy! Let me try to compress the argument even further. If one looks at profits, only two companies make a substantial amount of money: Apple and Samsung. (C […]
The Atlantic
Yahoo's Design Chief Leaves Company May 26, 2013
It's been a big week for Yahoo. The company purchased Tumblr for $1.1 billion, rolled out a major update to Flickr and reportedly put in a bid for Hulu. On top of all that, it also lost its senior vice-president of user-experience design. Tim Parsey, who joined the company in 2011, has left, as first reported by AllThingsD. Before Yahoo, Parsey held pos […]
Christina Warren
The Truth About Company-Owned Gadgets May 26, 2013
A 2011 study found that one in six mobile devices has fecal matter on it as a result of bringing them into the bathroom, but does that include company-owned gadgets, too? SEE ALSO: More Comics on Mashable In this comic, Krishna Sadasivam of PC Weenies shows us that we should be wary of the communal gadgets at work. "Employees Must Wash Hands" has b […]
Matt Petronzio
Wikileaks Documentary Attacks Assange, Excuses Manning May 26, 2013
Julian Assange is a villain, Bradley Manning is a hero: That is the message of We Steal Secrets: The Story of Wikileaks, a new documentary now showing in theaters nationwide. We Steal Secrets opens with the story of "WANK," a prank-worm that hit NASA in 1989. It did no damage and was unrelated to Wikileaks — though the film infers it was tied to a […]
Alex Fitzpatrick
Is This Kickstarter Project the Future of Blogging? May 25, 2013
Ghost, an open-source blogging platform that hopes to shake up the personal publishing space, is nearing the end of its Kickstarter journey. Almost a month ago, Ghost launched with what seemed like an audacious goal: Raise £25,000 to help create a new web platform dedicated to publishing. To date, the project has raised £150,000 (that's $226,000 in U.S. […]
Christina Warren
10 Cool Parade Moments to Celebrate Memorial Day May 25, 2013
Per tradition, Memorial Day in America is often observed with parades. Large or small, elaborate or simple, their purposes are always the same: to commemorate U.S. men and women who have died in military service We searched for some cool photos from across the country, like the one above taken at the Memorial Day Parade in Chicago, Ill., in 2006, and compile […]
Eric Larson
The Epic Journey Through Dieting May 25, 2013
To say that dieting is tough is quite the understatement. In fact, sometimes we go to great measures to overcome the temptation of deliciously unhealthy foods. SEE ALSO: More Comics on Mashable In this comic, Josh Mecouch of Formal Sweatpants recasts Homer's epic poem The Odyssey in a very relatable way. Can you resist the siren song of saturated fats? […]
Matt Petronzio
Top 10 Tech This Week May 25, 2013
As we enjoy Memorial Weekend, we look back to another great week in the world of technology. And if you're wondering what happened in the last seven days, worry not — Top 10 Tech brings you a list of the most important techno-stories of the week. Undoubtedly, the biggest news of all was the much-anticipated unveiling and launch of the Microsoft Xbox One […]
Lorenzo Franceschi-Bicchierai
How Hackers Stole $45 Million in Two Days May 25, 2013
It was a bank heist for the digital era: No masks, no weapons, no standoffs with police — just a few keyboards and an elaborate hacking plan. In two sprightly operations, on December 12, 2012, and February 19, 2013, an international team of hackers and thieves stole a collective $45 million from more than 5,000 ATMs across the world. Eight suspects were char […]
Eric Larson

Web Strategy

Why Social Business Headcount Decreases Before Radically Expanding
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent surveys to enterprise class (Companies with […]
Dear Brands, I’m Unnerved Too
Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
The Maker Movement Disrupts Brands, Provides Opportunities
For my third year, I spent yesterday at the Maker Faire, in Silicon Valley. Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and […]

Blogroll

MC UK Thinks
Media Contacts
Mitch Joel’s Six Pixels of Separation
My Name is Kate
Sean Moffitt – Buzz Canuck
TS Kelly's Blog
Umair Haque

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Ad Age Digital

Google Said to Consider Buying Map Provider Waze May 24, 2013
Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks ar […]
Google Catches FTC's Eye Over Dominance In Display Ads May 23, 2013
Google is likely to face a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without t […]
Twitter Deepens Ties to TV With Media Deals, Ad Targeting May 23, 2013
Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has it wrong; t […]
Nielsen Taps IBM's Watson for Measurement and Media Planning May 23, 2013
Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next several months Nielsen aims to ap […]
Twitter Launches Ad That Can Collect Personal Information for Marketers May 22, 2013
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer […]
Are You Wasting Money on Mobile Ads? May 22, 2013
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices.Now, networks and publishers are bein […]
Equifax Selects 360i as its Lead Agency May 22, 2013
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics. The shift comes after Equifax selected Publicis Groupe's Digitas as its lead agency in August 2011. 360i will focus on direct-to-consumer integrated marketing efforts for the brand's credit and identity protection serv […]
Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]

Globe and Mail Marketing

News outlets getting it wrong with their scoop mentality
When philanthropy's part of the business model, marketing takes care of itself
Bobbi Brown’s recipe for brand success
Will you soon be printing in 3-D?
Six of legendary designer Philippe Starck’s favourite concepts
Top creative minds converge on Montreal
Searching for viral impact? Try throwing away the script
When pollsters get it wrong: the high cost of lost credibility
Beer spruces up in battle for market share
In photos: A look at Beer Store's rebranding

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