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Monthly Archives: April 2011

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Walmart’s second shot at the Small Towns

April 19, 2011 by KJ

If you recall years ago, Walmart was rebuffed by small towns for the neighborhood “Mom & Pop” store.  Walmart again has plans to move smaller size stores into local communities.  I’m sure that the smaller business will be prepared to defend their turf but in light of rising food prices may have a more difficult battle on their hands. For more click here

Categories: Insights, Marketing • Tags: community, marketing, retail, walmart

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How to save buying Facebook ads.

April 13, 2011 by jwestera

Havas Digital has announced choosing Blinq Media as the preferred partner to buy Facebook advertising through. Our Facebook spending is already well into the millions and therefore the ability to drive scale is essential for our clients. Using an API based tool drives much higher efficiencies through micro targeting, multiple different creatives and the ability to optimize quickly. Rob Griffin says “Blinq has best tech of those tested, showed massive performance lifts and efficiency gains, offering big benefits for our […]

Categories: social media • Tags: Blinq media, buying Facebook advertising, Havas Digital, insidefacebook.com

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Canadians love their internet

April 12, 2011 by jwestera

42% of Canadians said the internet would be the last connection they would give up prefering to pull the plug on their cable tv, cell phone or newspaper if forced to make a choice. On top of that, the majority of Canadians (52%) said they found the most interesting news online versus television and newspaper. Download the full report here.

Categories: Online display, Print, television • Tags: News, preferred news media, where Canadians get their news

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RSS Jack Meyers Media Report

  • As Upfront Moves, Digital Waits for Newfront Payoff
  • Network TV Upfront Cost Inflation Forecast 2013/2014
  • METAMORPHOSIS: When "Change" is Not Enough
  • Digital Advertising and Marketing: $160B in 2020
  • Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
  • TV, Print, Radio Capturing 33% of Total Digital Ad Spend
  • What's the Fastest Growing Company in History?
  • Observations from AdTech and NAB. Metamorphosis?
  • Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
  • Lean In to the Third Wave of Women's Rights Activism

RSS Report on Business

  • Ford still has a long way to go to match Toyota’s brand value
  • Dorel set to open retail-bike store in NYC
  • Tata Steel says no assets up for sale in Europe
  • Video: See the first Apple computer, now worth more than $250,000
  • Goldman unveils checks on conflicts in bid to fix image
  • TV importers accuse Ottawa of misleading tariff rulings
  • Ontario's LCBO goes casual as union wins right to ditch the ties
  • Ottawa threatens ‘retaliatory measures’ over U.S. meat label rules
  • Reporting rules relaxed for upstream oil sector mergers
  • China’s urbanization plan slowed over spending fears: sources

RSS Mashable

  • Morgan Freeman Falls Asleep During Live TV Interview May 23, 2013
    Morgan Freeman and Michael Caine star in a new film called Now You See Me. So they are, as one does, making the press junket interview rounds to hype the release The dynamic duo recently appeared on Tacoma's Fox affiliate Q13 for an interview session, but Freeman had seemingly reached the end of his rope. Watch the beginning of the video below to see hi […]
    Sam Laird
  • Watch Jennifer Aniston Strip in Hilarious 'We're the Millers' Trailer May 23, 2013
    Sometimes, people are strippers. And sometimes, strippers have a hard time convincing people that stripping is their chosen profession, apparently — as we learn from Jennifer Aniston's skin-baring character in the funny new We're the Millers trailer Aniston plays Rose, whose neighbor David (Jason Sudeikis) needs help completing a mandatory drug dea […]
    Brian Anthony Hernandez
  • Google Plans First Expansion of Same-Day Delivery Service May 23, 2013
    Two months ago, Google entered the same-day delivery business with a pilot program for a service called Google Shopping Express, which many billed as an attempt to compete with the likes of eBay Now and Amazon Prime. Now, Google plans to expand availability of its service for the first time since launch. A source familiar with Google's plans told Mashab […]
    Seth Fiegerman
  • Stadium Vendor Fired for Bringing Snow Cones in the Bathroom May 23, 2013
    Well, this is disgusting, and it may make you think twice before ordering a snack from one of those stadium vendors next time you're out at the ol' ballgame A roving snow cone salesman at Major League Baseball's Minute Made Park in Houston was fired after a fan used his cellphone to film the vendor setting down a tray of the icy snacks on the […]
    Sam Laird
  • Join Us in Malaysia for Tech Empowerment Event WomenDeliver+SocialGood May 23, 2013
    Building on our long-standing commitment to social good, Mashable is thrilled to announce our next event, WomenDeliver+SocialGood. This summit in Kuala Lumpur, Malaysia, on May 27 at 7 p.m. MYT, will address how digital tools can address the challenges women and girls face across the world. WomenDeliver+SocialGood is being held on the eve of the  Women Deliv […]
    Casey Brown
  • Chris Hadfield and Fellow Astronauts Talk About Life in Space May 23, 2013
    The Internet's favorite astronaut Commander Chris Hadfield may no longer tweet from the International Space Station, but that doesn't mean he's giving up on social media outreach NASA hosted a Google Hangout Thursday with Hadfield and fellow astronauts Kevin Ford and Tom Marshburn The team took questions from around the web about everything fr […]
    Amanda Wills
  • Anthony Weiner Is Playing It Safe on Twitter May 23, 2013
    Anthony Weiner's Twitter account feels human again — but a very safe human. Weiner first returned to Twitter last November, but his tweets lacked the, ahem, personality of his former social presence. Following his Tuesday announcement that he's running for mayor of New York City, his tweets have been slightly less robotic, slightly more personal an […]
    Alex Fitzpatrick
  • 30 Overused Buzzwords in Digital Marketing May 23, 2013
    We've all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what's going on. Over the past 30 days, we've led you through the buz […]
    Bob Al-Greene
  • Jon Stewart Rips Senators for Letting Apple Off Easy on Corporate Taxes May 23, 2013
    Jon Stewart derided a Senate panel's kid-gloves treatment of Apple Inc.’s testimony on its complex corporate tax structure. Tuesday's hearing in front of the Senate Permanent Subcommittee on Investigations was meant to discuss the corporate tax laws that allow Apple to shelter more than $102 billion through a web of foreign subsidiaries. However, i […]
    Nextgov
  • 7 Transformative Photos of Change May 23, 2013
    Around the world, the seasons are changing. In some parts of the world it's getting colder, while for many of us, summer has officially arrived. With the change of the seasons comes a host of other changes: a move to a new place, a vacation away from home or perhaps a landmark life event like a graduation To celebrate the changes that accompany this tim […]
    Nora Grenfell

RSS Web Strategy

  • Why Social Business Headcount Decreases Before Radically Expanding
    Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands.  Altimeter found through two independent surveys to enterprise class (Companies with […]
  • Dear Brands, I’m Unnerved Too
    Dear Brands, I just got disrupted. I willingly let a stranger drive off in my car, and I found it unnerving. Last week, I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want an open relationship. I don’t want to buy products, I want [...]
  • The Maker Movement Disrupts Brands, Provides Opportunities
    For my third year, I spent yesterday at the Maker Faire, in Silicon Valley.  Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before.  To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet [...] […]
  • Google better organizes our world –and sells us back the experience
    Above Photo:  Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
  • Resources: Converged Media, Integrating your Paid, Owned, and Earned
    Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
  • Social Business Buyers Invest in Scaling
    Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
  • Dear Brands, Our Relationship has Changed
    Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
  • The Three Market Drivers: Causes for the Collaborative Economy
    Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
  • Altimeter Research: Social Business Spreads Across The Enterprise
    Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve careful […]
  • The Next Phase of Social Business is the Collaborative Economy
    Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business?  That’s the question I’m frequently asked.  Without a doubt, the next phase is the Collaborative Economy. What’s that?  That’s where brands will rent, lend, provide subscriptions to products and […]

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Apple artemis BBM behavioural targeting Blinq media Brent Bernie buying Facebook advertising Clairtin Claritin Collaborative Alliance community comScore comScore Media Metrix cookies digital media Dynamic Logic facebook google Havas Digital Havas Media IAB Canada IAB US insidefacebook.com insights marketing Media Contacts Canada media measurement Microsoft MPG canada News New York Times Nielsen online advertising preferred news media privacy research retail sky typing sky writing social media targeting Toronto toronto star walmart where Canadians get their news

Categories

RSS Ad Age Digital

  • Twitter Deepens Ties to TV With Media Deals, Ad Targeting May 23, 2013
    Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has it wrong; t […]
  • Nielsen Taps IBM's Watson for Measurement and Media Planning May 23, 2013
    Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next several months Nielsen aims to ap […]
  • Twitter Launches Ad That Can Collect Personal Information for Marketers May 22, 2013
    Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer […]
  • Are You Wasting Money on Mobile Ads? May 22, 2013
    The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices.Now, networks and publishers are bein […]
  • Equifax Selects 360i as its Lead Agency May 22, 2013
    Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics. The shift comes after Equifax selected Publicis Groupe's Digitas as its lead agency in August 2011. 360i will focus on direct-to-consumer integrated marketing efforts for the brand's credit and identity protection serv […]
  • Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg May 21, 2013
    Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer."The Halo universe is an amazing opportunity to be at that intersection where technology and myth-making meet to prod […]
  • Group of Senior Execs Depart Huge to Form New Digital Shop May 21, 2013
    Brooklyn-based Huge just got a bit smaller. A group of senior executives from the Interpublic Group of Cos.' digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge's Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe […]
  • Rise of the Non-Network Originals Gives TV Nets Cause for Concern May 21, 2013
    TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported. This influx in originals such as Netflix's "House of Cards" and "Hemlock Grove" is being blamed for the ov […]
  • Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz May 20, 2013
    Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge "not to screw […]
  • Three Ways Yahoo Can Avoid Screwing Up Tumblr May 20, 2013
    News item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com

RSS Globe and Mail Marketing

  • Bobbi Brown’s recipe for brand success
  • Will you soon be printing in 3-D?
  • Six of legendary designer Philippe Starck’s favourite concepts
  • Top creative minds converge on Montreal
  • Searching for viral impact? Try throwing away the script
  • When pollsters get it wrong: the high cost of lost credibility
  • Beer spruces up in battle for market share
  • In photos: A look at Beer Store's rebranding
  • Illusion of network ad time scarcity is starting to come apart
  • Ad agency Bartle Bogle Hegarty's greatest hits

Archives

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  • January 2013
  • December 2012
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  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
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